Freeform: Musicians can learn from Candy Crush Saga (interview)


Tim-212In 2015, we’re going to see a second wave of mobile apps based on music artists, aiming to find better ways to connect musicians with their fans – and also better ways for those creators to develop new income streams.
US startup Freeform Development is one of the companies trying to make it happen. It was co-founded by Bryan Calhoun, the former SoundExchange exec who’s also worked on digital strategy for the likes of Kanye West and Nicki Minaj, and Tim Quirk, who helped to launch Rhapsody in 2001 and since headed up global content programming for Google Play.
Freeform’s mission statement is to help artists learn from the lucrative mobile games business, where games like Clash of Clans and Candy Crush Saga are making billions from in-app purchases.



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