Macklemore and Ryan Lewis at SXSW. (Photo by Dinesh Shankar)
By now, it's unlikely that there's anybody left who doesn’t know South by Southwest, or at least its shortened name, SXSW. Since its inception in 1987, the festival has come a long way, becoming one of the biggest and most important annual events in the world for all those in the music industry. But once you hit the top, where else is there to go? How large can an event grow before it crushes under its own size? There's still a lot of room for growth – and more importantly, change – and here's what's likely in store for SXSW's future.
from Music Promotion Blog CLICK HERE TO READ FULL ARTICLE