Audiokite co-founder and CEO Alex Mitchell. (Image via queenscourier.com)
We all know the tried-and-true models for releasing music. You spend months writing, rehearsing, recording, mixing, and mastering in private. Only you, your band, and a few choice engineers, producers, and family or friends get to hear the work in progress, and after all that time and hard work, you release the finished product out to the world and hope people love it. Then it’s back to the studio to do the same thing again.
The key word here is "hope." You don't know how the thousands of music fans out there will react to your new songs. You've only had feedback from a few people, and you're basing your entire livelihood on hope. Any entrepreneur would call that insanity. As a music entrepreneur yourself, you should be testing and experimenting with your new creations and improving them based on feedback throughout the entire process. Even after your music is released, you should be gauging your fans' reactions and using that feedback to improve your next song or album.
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