If you're getting as many hits as Canadian band Walk Off the Earth (60 million on one video!), or even if you're not, you should look into YouTube advertising. (Image via hlntv.com)
Today's society loves a good visual, so music videos, live performances, and even lyric videos are becoming huge components in a musician's tool kit. Plenty of fans stumble upon new music from YouTube – in fact, it's the number one way that teens today discover music – and many artists use the platform for bonus content, sneak peeks, and much more.
YouTube becomes an even more effective platform for artists when paired with its simple-to-use TrueView advertising feature. Most artists shy away from advertising because it conjures up images of dollar signs flying out the window, but YouTube (as well as many social platforms) easily works with a budget, and can go as low as $1 to $5 a day for a campaign. Here are some quick ins and outs of YouTube's native advertising feature (as well as organic tips) that can help your next music video, vlog, or any other content get that needed boost.
from Music Promotion Blog CLICK HERE TO READ FULL ARTICLE