The Hives. (Image via wikipedia.org)
As a music journalist-turned-music publicist for over six years, I've been to my fair share of album release shows. Some of them blew me away. Others, not so much. But this is your big moment, and your audience should always be left in awe! When I walk into an album release show, I'll admit my expectations are higher than normal. I expect to see a transfixed crowd, fueled by a passionate band. I expect exclusive merch, and an energy level that's through the roof. And when I walk out of an album release, I expect to have that album in hand and a reignited love and respect for the band celebrating their release. All of these things are not only achievable, but crucial. Because let's face it, if you can't be bothered to pull out all the stops for your CD release, what's a regular show of yours going to be like?
from Music Promotion Blog CLICK HERE TO READ FULL ARTICLE