Tools: Radium One

radiumone1This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards digital, it can be difficult to know which of the multitude of advertising platforms to focus on. RadiumOne, a global programmatic ad-buying company, allows advertisers to focus on tracking and targeting the right fans across platforms and devices – and all in real time, with a message that makes sense for their level of engagement. Sandbox spoke to Charlie Baillie, head of commercial at the company, to understand how it all works. RadiumOne is headquartered in San Francisco, but has had offices in the UK for the past four years and currently has offices across North America, Europe and Asia. It specialises in giving advertisers a holistic view of fans that allows them to segment and reach them in real time. Currently RadiumOne tracks 48m unique users across the UK and 900m globally for its clients by using several tools it has built. Tracking in this case means dropping a cookie in a user’s browser in a variety of ways. These cookies can then be used to track […]

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