Article: To Boost Retention, Get Game App Users Playing ASAP

http://ift.tt/eA8V8J Mobile gaming is among the most popular smartphone activities, and mobile game revenues in the US are set to continue on a strong growth trajectory this year. As more gaming apps shift to an in-app purchase monetization model, marketers are focusing more on retaining users, and grabbing players' attention upon launch is critical for driving the best retention rates.



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