Last month, several independent labels voiced concerns at changes to Apple’s iTunes store, particularly a new ‘sales velocity’ algorithm being used to govern what appeared in the scrolling album carousels on iTunes. The concerns were about whether the change from purely-editorial picks would benefit major labels more than indies.
Now Apple has responded – a sign that the company is sensitive to its reputation within the independent sector, as it prepares to relaunch Beats Music and make its next move into streaming.
It even provided stats – a “snapshot” shared with Billboard – claiming that indie labels bagged 40% of the biggest “flow cases” at the top of the iTunes homepage, 50% of new music “sliders” and 37% of “hot tracks” on the store.
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